What Are Title Tags? How To Write Them for SEO
For SEO, title tags are important for two reasons:
How to write the perfect title tag for SEO
Before you start this process, you should know what your target keyword is. If that’s not the case, do keyword research. Otherwise, let’s get started.Step 1: Look to see if you’re targeting the best keyword
Step 1: Look to see if you’re targeting the best keyword
Given that title tags are still a small ranking factor, it’s best to include your target keyword in your title tag. But before you skip to the next step, it’s worth taking a second to make sure you’re actually targeting the best keyword.
The best way to do this is to check the Parent Topic in Ahrefs’ Keywords Explorer.
If you’re unfamiliar with Parent Topic, it’s the keyword sending the most traffic to the top-ranking page for your keyword. It’s often better to target this keyword to maximize your page’s traffic potential.
For example, let’s assume you put together a list of the best smart doorbells to target the keyword “best smart doorbell.” If you check this keyword’s Parent Topic, it’s “best video doorbell”:
FAQ
Given that title tags are still a small ranking factor, it’s best to include your target keyword in your title tag. But before you skip to the next step, it’s worth taking a second to make sure you’re actually targeting the best keyword.
The best way to do this is to check the Parent Topic in Ahrefs’ Keywords Explorer.
If you’re unfamiliar with Parent Topic, it’s the keyword sending the most traffic to the top-ranking page for your keyword. It’s often better to target this keyword to maximize your page’s traffic potential.
For example, let’s assume you put together a list of the best smart doorbells to target the keyword “best smart doorbell.” If you check this keyword’s Parent Topic, it’s “best video doorbell”: